METAPHORICALLY SELLING
Ouvrage 9780976279402 : METAPHORICALLY SELLING
Join the ranks of five-star metaphor makers and salespeople like Ronald
Reagan, Jack Welch, and Steve Jobs. You will learn how to weave the
magic of metaphor into your business arguments to sell ideas, vaporise
objections, clear up confusion, make your point, and close a sale.
Packed with more than two-hundred and fifty examples from contemporary
business, politics, and media, Metaphorically Selling provides a unique
Four-Step Model to show anyone easily and quickly how to become a master
of metaphor. With Miller's Metaphor Model, you will be able to separate
yourself from the pack. You will be heard, be understood, be remembered,
and get the results you want.
Auteur : MILLER
Editeur : ATLAS BOOKS
Nombre de pages : 168
Date de publication : 11 2004
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